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Matomy Media Group share price rises as $17m MobFox deal to double down on mobile revealed

first_imgIsrael’s Matomy Media Group, of which French ad giant Publicis took a 20 per cent stake in earlier this month, will buy Austrian mobile-advertising specialist MobFox for $17.6m (£10.9m) in a move to boost its mobile offering.The deal, which City A.M. understands is due to close in the next few days, is comprised of $10.1m in cash and $7.5m in newly issued shares.MobFox will boost Matomy’s revenue from mobile to 20 per cent this year, and enable it to set a goal of 50 per cent of revenue from mobile activity in less than five years.“We believe mobile should be one of our main growth engines and of course we have been investing organically in order to grow our mobile presence,” Matomy chief executive Ofer Druker told City A.M. “Through this acquisition, we enable many more tools that will help us to grow our presence on mobile and to give our publishers and advertisers more robust tools to manage their campaigns or to monetise their traffic.”MobFox is on track to have a revenue run-rate of between $15m and $17m for 2014, and brings Matomy offices in Vienna, San Francisco, Paris and London – which will become Mat­omy’s UK branch office.“The resources and support of Matomy will help MobFox build upon our strategy of delivering innovative mobile programmatic advertising and monetisation technology and will drive further success for our customers,” said MobFox founder and chief executive Julian Zehetmayr. Matomy’s shares rose 2.2 per cent to 232.50p on the news yesterday. Tuesday 28 October 2014 9:57 pm Read This NextRicky Schroder Calls Foo Fighters’ Dave Grohl ‘Ignorant Punk’ forThe Wrap’Small Axe’: Behind the Music Everyone Grooved On in Steve McQueen’sThe WrapCNN’s Brian Stelter Draws Criticism for Asking Jen Psaki: ‘What Does theThe Wrap2 HFPA Members Resign Citing a Culture of ‘Corruption and Verbal Abuse’The WrapPink Floyd’s Roger Waters Denies Zuckerberg’s Request to Use Song in Ad:The WrapDid Donald Trump Wear His Pants Backwards? Kriss Kross Memes Have AlreadyThe WrapHarvey Weinstein to Be Extradited to California to Face Sexual AssaultThe Wrap’Black Widow’ First Reactions: ‘This Is Like the MCU’s Bond Movie’The Wrap’Crazy Rich Asians’ Director Wishes He Made South Asian Roles ‘More Human’The Wrap Share Matomy Media Group share price rises as $17m MobFox deal to double down on mobile revealed whatsapp Oliver Smith center_img Show Comments ▼ whatsapp Tags: NULL Ad Unmute by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStoryUndozenherald.comMeghan Markle Changed This Major Detail On Archies Birth Certificatezenherald.comUndoThe No Cost Solar ProgramGet Paid To Install Solar + Tesla Battery For No Cost At Install and Save Thousands.The No Cost Solar ProgramUndoNational Penny For Seniors7 Discounts Seniors Only Get If They AskNational Penny For SeniorsUndoMaternity WeekA Letter From The Devil Written By A Possessed Nun In 1676 Has Been TranslatedMaternity WeekUndoEquity MirrorThey Drained Niagara Falls — They Weren’t Prepared For This Sickening DiscoveryEquity MirrorUndoPost FunKate & Meghan Are Very Different Mothers, These Photos Prove ItPost FunUndoElvenarAdvertisement If You Like to Play, this Fantasy Game is a Must-Have. No Install.ElvenarUndoBlood Pressure Solution4 Worst Blood Pressure MedsBlood Pressure SolutionUndolast_img

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